6 Easy ways to increase sales online || A step by step guide on how to make tons of sales weekly as an online product seller.

 

Starting up a business can be quite challenging, it requires most of your time and energy although most times you don’t feel stressed because of the excitement of seeing your products and having the hope of making money from them. 

Well, all this happiness and excitement fades away when you’re unable to make sales. It can be annoying and frustrating, I know that because I’ve been in such a situation and I was able to increase sales by applying these useful tips which I will be sharing in this article

I’m writing this article to teach entrepreneurs like you the 6 easy ways to increase sales online. 

Identify and locate your target audience

Not knowing your target audience in marketing makes you wander around aimlessly and you may even end up making little or no sales.

Firstly, know your target audience, where to find them, and the best way to market to them.

 

For example, if you sell female underwear, this product is made for women, right? 

So, women are your target audience. You should look for places that are mostly occupied by women and market to them. You can also advertise to men who may want to buy for their girlfriends, wives, and children but you should put more energy into marketing to women because you will get more sales marketing to women than men. 

In some cases, the users of this product may not necessarily be your target audience. For example; if you sell engagement rings, who are engagement rings made for? Mostly women right? (Because some women propose to their men lol) but 95% of men propose to women.

These rings are made for ladies but they should be marketed or advertised to men because they may need them.

In this case, men are your target audience. Promoting this ring will require you to check several platforms mostly occupied by young men or unmarried men or you can choose to run ads like Facebook or Instagram targeted to only unmarried men.

You will surely get a great response and lots of buyers why? Because you identified your target audience and advertised to them.

If you don’t know where to find your target audience, google will be of help to you. You can type active groups on Facebook for men or where men dominate the most.

This does not mean you shouldn’t advertise on other groups, still advertise but put more energy into the groups where you can find your target audience.

Plan out a good marketing strategy

You must plan out a strategic way to market your product to your audience to get leads and increase conversion.

How can you achieve that?

You can achieve this by first putting yourself in your audience's shoes and secondly, observing them closely, getting to know what they like, and creating irresistible offers that will convince them to purchase your product.

Before uploading your ads, go through them and check if it sounds convincing enough to your audience.

Putting yourself in the shoes of your target audience enables you to think as they do, it will help you to understand their pain point better and some other important issues. Knowing all these will greatly help you discover the best way to market to them.

What are those questions they may ask themselves before purchasing your product? What are their fears? 

Taking your time to answer these questions through your copy will help you a lot because they will rest assured that they are going for the best seeing that you understand their problems. 

Let them know the benefit of what they are buying, and what they stand to gain if they should purchase your product, remember, always sell the benefits!

As I said earlier, write a compelling copy to make them buy, and create irresistible offers.  

For example, if I am to advertise an oil perfume. 

Ad 1

Get your long-lasting oil perfume from Sara's perfumery

They are very affordable,

We have sugar baby, baccarat, legend, savage Dior and so many more

We deliver nationwide.

 

Ad 2

Purchase your unique oil perfume from Sara's perfumery.

Make your presence known even before you step into a place using our unique and pleasant scents.

Different scents are available to serve your purpose

We have sugar baby, baccarat, legend, savage Dior and so many more

Do they last long? Definitely,

You will smell good for more than 24 hours without having to spray or rub much oil, just a drop and you’re good to go for the day.

These perfumes are portable meaning you can take them wherever you go without stress.

Free nationwide delivery for the first 10 people to order.

Smell and attract better all day long using Sara’s pleasant scents.   

 

 If you were to buy an oil perfume, what ad will you click on?

I would pick ad 2,

Why? That’s because I’m able to see the benefit of purchasing this particular product.

Some people may not need what you sell but if they should see the benefit of your products and how they will help or improve their lives, surely, they will buy.

Also, ensure that you sell good and quality products to satisfy your customer's needs because this will make them come back for more and even refer you to other people.

Sell the benefits!

Take eye catchy photos of your products

Take attractive and presentable photos of your products to attract your potential buyers.

People are easily moved by what they see, so ensure that you put things in place to make your pictures look good. Make use of a quality camera when you take pictures of your product. You can also make use of your phone to snap. That’s only if your phone has a quality camera just like i phone or Samsung. 

Make use of a clear and bright background to avoid blurry or ugly pictures.

People don’t believe the pictures they see online because most of them are normally edited. So, you should make live videos and show your audience that they will get exactly what they order. 

Create value-driven contents

While selling your products, endeavor to create content to engage your audience. Some of you don’t create any content aside from the products you post daily. 

Creating content means showing up daily to your audience, not just to upload what you sell but to post other things that might be of interest to your target audience.

People often look forward to gaining knowledge or being entertained and I’m sure you don’t want to bore and chase your potential customers by only posting your product pictures.

All your posts shouldn’t be about what you sell. I like the fact that you’re consistent with your product photos but also, be consistent with other content, then it will be perfect.

Creating content does not only mean writing a thousand words of an article, not at all. Your content should be short and highly valuable because most people easily lose interest when they read long articles. 

You can create content out of anything. Your content can be in the form of writing, videos, graphics, and so on.

Learn to give value; you can make an educative post and link it to the product you sell, in that way you sell without really selling.

You can as well upload funny videos, motivational messages, and memes depending on what you love to talk about and also what your audience love.

For example, if you sell oil perfumes and your target audience is women, married women to be precise, you can post about relationships, parenting, and other things that will be of value to them. 

That’s why it’s best you do background research about your target audience to attract and serve them better.

When you do these things consistently, you will notice that your audience will subconsciously look forward to seeing your posts update and this will make you gain more visibility, and attract more followers and more sales. 

I’m sure you have that one person on your contact list who you look forward to seeing their posts because of the kind of content they upload. So, you should do the same.

Make use of a content calendar and plan out how to post content on social media, this will help to make things easier and strike a balance between the content you post.

Creating content builds trust, visibility, and more sales.

Run promo sales frequently

Running promo ads for your business is a great way to get more leads and make more sales.  

People don’t trust easily, they doubt a lot and even after they’ve seen your credibility, they can’t afford to waste their precious money on what they are unsure of due to the rate of fraudsters or scammers on the internet.

So, doing a promo will create an opportunity for them to try something new with low risk. This creates huge brand awareness and trust. 

This will also help people who need your products but can’t afford to pay the actual price to buy from you during the promo period.

Many brands do promo sales such as the Jumia black Friday sale, Shop Rite, and so on. 

You can set out a week or more to sell a particular product lower than the actual price or you can merge 3 different product you sell and offer it to your potential customers at a discount price. This will encourage lots of people to patronize you. 

When setting the promo price, don’t reduce it way too low so you don’t suffer losses. You can settle for just 5% or 10% off of the actual price of the product. Settle for the price that favors you more.

Also, run giveaways regularly either with the products you sell or any other thing such as airtime, provisions, and so on. This will encourage your audience to patronize you, and it also builds the KLT factor

 

Provide multiple payment options

Create multiple payment options for your customers so they can always have various payment channels to send your money to you. And also, you can always have what to fall back on if one payment channel should disappoint. 

Summary

• Be confident in what you sell.
• Stand as an authority in your niche.
• Identify and study your target audience to enable you to serve them better
• Always input a CTA (call to action) in your ads. 
• Give them a sense of urgency and raise your offers as though it’s going off in minutes. This will drive them to act fast and not procrastinate 
• Think about the questions your target audience is likely to ask about your product and give answers to them briefly in your content.
• Take clear and bright photos of your products.
• Post reviews of your product to attract more buyers and to build trust among your audience and potential buyers.
• Stand out from your competitors, and be unique!

 

Thank you for reading to the end of this article, I hope you learn and apply these steps to your business for massive growth. In my next post, I will be revealing more tips for businessmen/women.